How long does it take for your site to fully load? Do visitors click off your site without
viewing the content because they are tired of waiting for the graphics to load? For all
the talk about broadband connections like ADSL or cable modems, the majority of
users still connect at 56K.
A few years ago, when the Internet was in its infancy, users were so wowed by the
possibilities that they were also wowed by flashy graphics. Now, most users surf for
content. They know what they want and they want it ten minutes ago. Tastes differ
and many clients like expressive graphics. (We work for you ... so you get to choose.)
But we recommend that graphics be used to project the company's image, aid
navigation, and accent your site.
They should not be a deterrent to your site and its content nor should they be the
focus, unless of course graphics and art are your business. With new compression
techniques, even large, expressive graphics can be pared down in file size without
losing image quality.
