Location, location, location is the real estate mantra. Well, the key to a great Web
site and the key to returning visitors is great content. People will even partially ignore a bad design and poor graphics if you provide them plenty of interesting
content. Text is cheap and you can add lots of text content to your site for relatively
little money.
What content would be of interest to your audience? Look at your newsletters, trade
/industry publications, frequently asked questions by your customers. Put yourself in
the shoes of your target audience.
