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Will a Web site improve my bottom line?
It depends on how you measure your bottom line and how hard you "work" your
Web site.
E-commerce, e-business, new paradigm, the new economy are all buzz words.
If you're selling products online, it's easy to see how your site can add to the
bottom line. But e-commerce and e-business is so much more. Maybe the "e"
in e-commerce should stand for efficiency. E-business encompasses all the ways
that a Web site can improve communication, distribution, customer support,
marketing, etc. Often e-business is more about reducing costs (e.g. reducing
mailings of catalogs) or improving productivity (e.g. applications and content
aimed at sales force support) than direct sales. And let's be frank, for many
organizations, a Web site is part of their competitive image and marketing. Do
your competitors have Web sites? We believe that a Web site is now a necessity,
not a luxury ... it is the fax machine, cell phone of the 21st century.
You must "work" the Web. If you do not update your site, add new content, give
visitors a reason to return, you will not be using your site to its full potential. And
you must market your site through conventional means by including your Web
address on letterhead, advertisements, etc. Do not depend solely on search engine
traffic to bring visitors to your site.
Starting from Scratch
Why do I need a Web site?
I'm confused and overwhelmed. Where do I start?
Can't I just do this myself?
Why not let our IS/IT people develop our site?
Should we hire a full-time web designer?
How will people find my site?
What is hosting? Do you offer hosting? Do I need to buy/install a server?
What about package deals?
Do you use all the latest technology?
Can I see my site while it is under development?
How much do you charge?
Will a Web site improve my bottom line?
Can you provide online shopping for my site?
I only sell wholesale or to businesses. What can a Web site do for me?
Improving Your Existing Web Site
Been there; done that; didn't work! What can you do to help me?
Content. Content. Content.
Does your site need a facelift?
Do your graphics need a diet?
Are you ready for e-commerce?
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